Marketing & PR

Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their stakeholders. It involves managing and shaping the way organizations communicate with their audiences, including customers, media, investors, and the general public. The goal of PR is to influence public perception and behavior towards a specific brand or product, thus promoting and maintaining a positive reputation of the organization. PR strategies often include media relations, community outreach, crisis management, and social media engagement.